-
Boomer Trends
Baby Boomers—the generation born in the two decades following World War II—are the largest generation in US history. Because the formative experiences of the older Boomers differ sharply from those of the younger Boomers, they could almost be thought of as two closely related but separat...
-
Millennial Trends
The Millennials—also known as Generation Y—are today’s cohort of teenagers and young adults. Yet the formative experiences of the youngest Millennials differ so sharply from those of the oldest that they might be thought of as two closely related but separate groups. The oldest...
-
Google Kid Trends
Like every modern generation of children, today’s children—sometimes tagged as “Generation Z,” “Net Generation,” or the “Homeland Generation,” but here called “Google Kids” or (as they get older) the “Google Generation”—is...
Top 10
-
Forever Young
American adults—especially Gen Xers, but also some Boomers—a... -
Home Central
Gen Xers are nesting, increasingly centering their lives aro... -
Gen X Equals Mainstreaming
Generation X—a generation that, perhaps ironically, likes to... -
Money Isn’t Everything
Although Generation X hasn’t completely forsworn the traditi...
Featured Trends
-
Women Living Alone
As young women delay (or completely forgo) marriage to pursue secondary education and career goals a...
-
Empowered Consumers
The ubiquity of information technology—not just in the home, but increasingly in the palms of consum...
-
Women’s Growing Consumer Power
Women have long held the reins on the majority of consumer spending in the United States. But the ri...
-
MY Brand
Despite dire warnings that brand loyalty is dead, consumers are embracing best-loved brands to an ex...
-
Experience Preferred
In at least a partial turn away from materialistic consumption, adults in the developed world are in...
-
Belief-Based Buying
Expanding public awareness of the scale of social and environmental challenges, coupled with the rap...
